Case Study: Leading Financial Corporation

Assignment:

Commonwealth Consultants was retained by a leading financial corporation to develop a targeted public relations strategy. Prior to Commonwealth Consultants' involvement, the company was managing their public relations in-house. The client's main objective was to assist them with media coverage of their new hires, board of directors and on timely issues.

Action:

• Commonwealth Consultants developed a targeted public relations plan that focused on increased media attention for the financial corporation and its subsidiaries.
• Commonwealth Consultants created media kit materials for distribution to the media.
• Commonwealth Consultants wrote, distributed and contacted targeted media outlets on press releases.
• Commonwealth Consultants contacted key media for briefings with the Chairman, President and CEO of the company.
• Commonwealth Consultants provided senior-level advice to the company on their charitable outreach campaign and on other critical issues.

Result:

• Due to Commonwealth Consultants' outreach to key media, regular briefings occurred with the Chairman and targeted news outlets that led to coverage of the company's issues.
• Media coverage of the company has significantly increased as a result of Commonwealth Consultants' efforts to regularly prepare timely press releases.
• The media view the company as a dynamic financial organization in the region and solicit their input on trends in the financial industry.