Case Study: Call Center Company

Assignment:

Commonwealth Consultants was retained by one of North America's leading call center operators to develop and conduct an immediate government relations campaign to build support for their operation in Northern Virginia. When retained, the company had few political relationships and had requested the State Corporation Commission to hold a hearing on their issue.

Action:

• Commonwealth Consultants devised a government relations campaign targeting 20 key influential state and local legislators in Northern Virginia.
• Commonwealth Consultants conducted an intensive messaging session with the client to shape the issue and determine the most salient messages to deliver to key officials.
• Commonwealth Consultants created clear, concise materials on the client and the call center issue to quickly educate the legislators.
• Commonwealth Consultants devised a grassroots campaign that included high-level personal letters from community leaders to the SCC and a mass mailing campaign to the SCC.

Result:

• Due to timely calls and letters to the State Corporation Commission, a public hearing was held.
• Fifty key influential letters were generated to the SCC from community leaders.
• The Loudoun County Board of Supervisors passed a resolution in support of company's position.
• Seven hundred postcards of support for the company's issue were sent to the SCC.